Product and Design Lead · Munich
I lead design teams for complex, high-stakes products.
Hi, I’m Deniz. For fifteen years, across airlines, banking and e-commerce, I’ve held the strategy, run the workshops and kept the client close, while a small team I trust does the craft.
Selected work
Four projects, each with my role and the team behind it.
- 2018–24Pegasus AirlinesExpress Bagaj: self check-in and bag drop4.5M+ users in 8 months
- 2024Alibaba.comLocalizing the Seller platform for Turkey4,300+ Turkish listings
- 2023Sultan CenterOne shopping experience for four marketsTop 5 shopping app in Kuwait
- 2022UnileverUnishop, a private shopping app40K+ monthly users
How I lead
On most projects I am not the one making the screens. I am the client’s main contact, I frame the problem and run the workshops, and I build and coach the team.
A typical team: a UX researcher and designer, one or two UI designers and a graphic designer, with specialists when a project needs them. From 2020 to 2026 I did this at Appcent Design, the consultancy I founded and grew to a team of 10+.
Now
At bookingkit I’m bringing AI into product and design work: exploring conversational checkout, and automating the path from design to development.
Worked with
- Alibaba.com
- Unilever
- Pegasus Airlines
- Sultan Center
- Beymen
- Visa
- BBVA
- İş Bank
- Turkcell
- Prezi
And, mostly through freelance work: Faba International, RBS, Borusan Holding, Tübitak, Instagram and Masomo Games.
