Aslı Deniz Özakar
← All work

Sultan Center · 2023

One shopping experience for four markets

A unified web and mobile redesign for Kuwait, Oman, Jordan and Bahrain, with a style guide to keep it consistent.

My role
Lead: client communication, strategic design and workshops
Team
UX researcher and designer, one or two UI designers, graphic designer
Scope
UX research, UX and UI design, style guide
Sultan Center web and mobile shopping screens

The work

Four markets needed one consistent experience across web and mobile.

  1. ListenStakeholder workshops, user interviews, analytics and competitor review.
  2. DefinePersonas, empathy and affinity maps, and one customer journey map for four markets.
  3. DesignA single system for web and mobile, with a style guide and component library.
  4. Hand overImplemented by the Sultan Center team, supporting new services like Sultan Rush 30-minute delivery.

Outcome

  • Top 5shopping app in Kuwait
  • 4markets on one platform
  • 60%+organic traffic

These are the product’s outcomes, reached together with the client’s own teams.