← All work
Alibaba.com · 2024
Localizing the Seller platform for Turkey
UX research and design to adapt Alibaba.com’s wholesale Seller platform for Turkish SMEs.
- My role
- Lead: client communication, strategic design and workshops, working with Alibaba’s China-based design team
- Team
- UX researcher and designer, one or two UI designers, graphic designer
- Scope
- UX research, UX and UI design
The work
A global platform had to feel local to Turkish SMEs without breaking its standards.
- ResearchInterviews, surveys and usability tests with Turkish sellers.
- DefineTurkish SME personas to guide the team’s decisions.
- AdaptCulturally relevant patterns and flows, aligned with Alibaba’s global standards and its China-based design team.
Outcome
- 4,300+Turkey-based listings
- 5+industries
- 80%+gold-tier suppliers
These are the product’s outcomes, reached together with the client’s own teams.