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Designing Intelligent Experiences: UX Research, Service Design & AI Innovation since 2011
Some of my clients and references
Alibaba.com Localization
I led the Alibaba.com localization project, overseeing UX research and UX design services to adapt the platform for local markets, ensuring a seamless and culturally relevant user experience.
BBVA UX Research
I led research for Garanti Bank (BBVA Turkey) to understand the financial behaviors of SMEs, which informed the design of a new platform tailored to meet their specific needs and enhance their banking experience.
Pegasus Airlines Express Bagaj
I led the design team for Pegasus Airlines, creating user-centered solutions for their self-service kiosks and digital check-in processes, improving operational efficiency and enhancing the passenger experience.
Unilever E-Commerce App
I led the design team for Unilever Unishop, where we created the entire user experience from scratch, utilizing UX research, journey mapping, wireframing, and prototyping to deliver an intuitive and seamless platform
Yancep - Savings App
Our team designed the MVP for **Yancep**, a micro-savings app, which attracted significant interest from investors by showcasing its potential to make savings more accessible and user-friendly.
Sultan - E-commerce
We redesigned the entire digital experience for Sultan Center, Kuwait's largest retailer, to enhance usability and improve customer engagement across their digital platforms.
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