Designing Intelligent Experiences: UX Research, Service Design & AI Innovation since 2011
Some of my clients and references
Alibaba.com Localization
I led the Alibaba.com localization project, overseeing UX research and UX design services to adapt the platform for local markets, ensuring a seamless and culturally relevant user experience.
BBVA UX Research
I led research for Garanti Bank (BBVA Turkey) to understand the financial behaviors of SMEs, which informed the design of a new platform tailored to meet their specific needs and enhance their banking experience.
